Capsule · The news app for modern leaders

Trends and Insights

illustration image for the article
25 Jan 2024

E-commerce App Temu Captivates Boomers and Gen X

Temu, the Chinese e-commerce platform, is gaining traction in the US with its targeting of Baby Boomers and Generation X as customers. These groups are making [more frequent and higher value purchases]( compared to younger users. With over 100 million downloads since its late 2022 launch, Temu has invested heavily in marketing, spending over [$500 million]( in the last four months of 2023 alone, presenting Amazon with new competition.