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28 Nov 2023

Christmas on TikTok Shop: Gen Z Shoppers Influenced by Social Media

Despite earlier backlash leading to its shutdown in Indonesia, [TikTok Shop](https://shop.tiktok.com/business/en) is gaining popularity, particularly with Gen Z shoppers aged 16 to 26. A Shopify-Gallup survey revealed that nearly half of the respondents aged 18 to 29 plan to buy holiday gifts on social media. Also, an ICSC report confirms that 86% of Gen Z shoppers' habits are influenced significantly by social media. [Source](https://www.cnbc.com/2023/11/24/tiktok-shop-first-christmas-spending-ethics.html)