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9 Nov 2023

Celsius, The Energy Drink That Is Totally Crushing It

Celsius, the energy drink-maker, is one of the world's fastest-growing businesses, challenging Red Bull and Monster's dominance. The company has exploded from a valuation of $280M in 2018 to $13.4B today. With its third straight quarter of triple-digit growth, Celsius is now the top-selling energy drink on Amazon and the third highest at US stores. The company attributes its success to rebranding as a healthy, athlete-endorsed energy booster after their flopped 2008 IPO. [Source](https://links.morningbrew.com/c/dXI?mbcid=33291738.4082517&mid=cdc99ae142fbcde5dc6b3f8250ebdad5)

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