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Trends and Insights

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7 Jan 2024

Cashmere Surging Demand Threatens The Whole Mongolia's Ecosystem

The cashmere industry, valued at $3.5 billion,[ is causing environmental damage]( and societal issues in Mongolia and northern China. Intensive cashmere goat breeding has led to desertification and soil degradation, impacting nomadic herders' livelihoods. The quiet luxury trend with brands like LVMH's Loro Piana has boosted cashmere demand. The industry's growth benefits economies but at the cost of environmental health. Some brands like [Reformation]( or Patagonia are turning to sustainable alternatives like recycled cashmere, but these remain expensive.