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Trends and Insights

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26 Jan 2024

Car Buyer Satisfaction Hits New High Since 2020

Data from a Cox Automotive survey reveals that overall consumer satisfaction in car buying [jumped to 69%]( in 2023 from 61% in 2022. Notably, satisfaction among used car shoppers surged from 58% to 68%. Improved supply chains, better affordability, and enhanced digital sales contributed to this trend, with new car shopper satisfaction at 73% and streamlined purchasing experiences aiding the increase.