Capsule · The news app for modern leaders

Trends and Insights

Download
8 Dec 2023

British American Tobacco Admits Decline, Foresees 30-Year Lifespan for Cigarette Brands

content from a screenshot

British American Tobacco acknowledges its cigarette brands like Lucky Strike, Camel, and Pall Mall have a shrinking market in the U.S., projecting only 30 years of profitability. A significant $31 billion charge reflects this downturn, as tobacco demand drops with more smokers quitting or switching to vaping alternatives. BAT aims for 50% of revenue from 'non-combustible' products by 2035. [Source](https://www.semafor.com/newsletter/12/07/2023/semafor-flagship?utm_source=nowshare&utm_medium=flagship&utm_campaign=flagshipnumbered2#c)