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Trends and Insights

8 Dec 2023

British American Tobacco Admits Decline, Foresees 30-Year Lifespan for Cigarette Brands

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British American Tobacco acknowledges its cigarette brands like Lucky Strike, Camel, and Pall Mall have a shrinking market in the U.S., projecting only 30 years of profitability. A significant $31 billion charge reflects this downturn, as tobacco demand drops with more smokers quitting or switching to vaping alternatives. BAT aims for 50% of revenue from 'non-combustible' products by 2035. [Source](