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31 Jan 2024

Bordeaux Winemakers Pivot to Alcohol-Free Wines

Bordeaux winemakers like Coralie de Bouard are [embracing the trend](https://news.yahoo.com/sobering-news-french-winemakers-teetotal-175524796.html) of producing zero or low-alcohol wines, responding to a growing demand for healthier beverage options. De Bouard's "Prince Oscar" is crafted to retain traditional wine flavors, targeting a broad audience, including those abstaining for health, religious, or personal reasons. Despite skepticism about the depth of non-alcoholic wines, advancements and investment in the field promise a bright future, with sales expected to rise significantly. This shift represents a crucial adaptation for the Bordeaux region amid challenges of overproduction and declining demand.

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