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12 Feb 2024

Bob Marley's Legacy Turned Mass Market

Bob Marley's estate has commercialized his legacy, with [$16 million earnings](https://theconversation.com/from-rebel-to-retail-inside-bob-marleys-posthumous-musical-and-merchandising-empire-220213) from merchandising, including themed coffee, body wash, and audio equipment. Critics argue this contradicts Marley's anti-capitalist messages. His daughter Cedella launched a fashion line named after the Wailers' album, raising questions about profiting from Marley's revolutionary spirit. Privateer Holdings, with commercial ties, supports the Marley Natural cannabis brand, underscoring the tension between Marley's ideals and current marketing strategies.