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23 Jan 2024

Big Tech Bets on AI Service Subscriptions

Silicon Valley[ is shifting towards AI subscriptions](https://gizmodo.com/big-tech-wants-you-foot-bill-its-ai-projects-1851180156?utm_source=vip), with major companies betting on consumers' willingness to pay monthly fees for AI services. OpenAI set the trend with ChatGPT Plus at $20/month, offering premium features and access. Amazon plans to launch "Alexa Plus", and Samsung aims to charge for its Galaxy AI service by 2026. Other players like [Grok](https://grok.x.ai/), Midjourney, and [Perplexity](https://www.perplexity.ai/) also offer similar subscription models. This move reflects a dilemma in monetizing AI, balancing between subscription revenue and potential future advertising, akin to the evolution seen in streaming services.