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Trends and Insights

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23 Jan 2024

Big Tech Bets on AI Service Subscriptions

Silicon Valley[ is shifting towards AI subscriptions](, with major companies betting on consumers' willingness to pay monthly fees for AI services. OpenAI set the trend with ChatGPT Plus at $20/month, offering premium features and access. Amazon plans to launch "Alexa Plus", and Samsung aims to charge for its Galaxy AI service by 2026. Other players like [Grok](, Midjourney, and [Perplexity]( also offer similar subscription models. This move reflects a dilemma in monetizing AI, balancing between subscription revenue and potential future advertising, akin to the evolution seen in streaming services.