Capsule · The news app for modern leaders

Trends and Insights

illustration image for the article
18 Dec 2023

Apple Tests App Store's 'Contingent Pricing' for Subscriptions

Apple [is testing a new 'contingent pricing']( feature, allowing developers to offer discounted rates to subscribers with existing subscriptions, whether from the same developer or competitors. This initiative aims to attract and retain subscribers, starting with a select group, and is planned for broader rollout in the months ahead. Discounts will be highly visible on the App Store and through off-platform marketing, benefiting customer engagement.