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Trends and Insights

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25 Jan 2024

Apple Reschedules Autonomous Launch to 2028

Apple's ambition for an autonomous car [has been reduced]( to developing an electric vehicle with fundamental driver-assistance features. Hurdles in the car venture have prompted a delay, pushing the release to 2028. The tech giant is now eyeing the growing EV market for sales diversification, considering the maturity of the smartphone sector and slowdown in China. Apple's strategy includes a sleek design and enhanced safety and user interface to compete with peers like Amazon and Alphabet's Waymo.