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Trends and Insights

12 Nov 2023


Alcohol Market in India, Fastest Growing Globally

India's alcohol market, currently the fastest-growing globally, is observing a surge in high-end whisky sales. 'Indri', an Indian-made whisky, won the top accolade at a global whisky event and is now exported to 17 countries. Multinational giants like Diageo, Bacardi, and Pernod Ricard are tackling India's convoluted excise policies to tap into this burgeoning market. [Source](