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Trends and Insights

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5 Jan 2024

Airlines Enhance First-Class Experience with Luxury Wines and Champagnes

Top airlines like Emirates, Air France, and Singapore Airlines [are investing heavily]( in exclusive wine lists and champagnes to attract first and business class customers. These are the [most profitable classes]( for several companies. Emirates spent almost 50 million euros for 2024, with over one billion dollars invested since 2006. Air France purchases a million bottles of champagne annually. Singapore Airlines serves prestigious brands like Dom Pérignon and Krug Grande Cuvée.