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5 Jan 2024

Airlines Enhance First-Class Experience with Luxury Wines and Champagnes

Top airlines like Emirates, Air France, and Singapore Airlines [are investing heavily](https://www.lemonde.fr/en/economy/article/2024/01/02/for-their-first-class-passengers-airlines-are-betting-on-fine-wines-and-bubbles_6394060_19.html?utm_term=Autofeed&utm_medium=Social&utm_source=Twitter#Echobox=1704162921) in exclusive wine lists and champagnes to attract first and business class customers. These are the [most profitable classes](https://aviationoutlook.com/which-cabin-class-is-the-most-profitable-for-airlines/) for several companies. Emirates spent almost 50 million euros for 2024, with over one billion dollars invested since 2006. Air France purchases a million bottles of champagne annually. Singapore Airlines serves prestigious brands like Dom Pérignon and Krug Grande Cuvée.