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30 Dec 2023

AI-Generated Fakes Threaten Human Influencer Jobs

Virtual influencers like AI-created [Noonoouri](https://www.instagram.com/noonoouri/), Lil Miquela and Aitana Lopez with over 200,000 followers [are disrupting](https://www.ft.com/content/e1f83331-ac65-4395-a542-651b7df0d454) the $21B content creator economy by taking endorsement deals from human counterparts. A single post promoting products could cost brands like Olaplex and Victoria's Secret around $1,000, making these digital avatars increasingly attractive for marketing purposes and raising concerns among real influencers.

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