Capsule · The news app for modern leaders

Trends and Insights

30 Dec 2023

AI-Generated Fakes Threaten Human Influencer Jobs

Virtual influencers like AI-created [Noonoouri](, Lil Miquela and Aitana Lopez with over 200,000 followers [are disrupting]( the $21B content creator economy by taking endorsement deals from human counterparts. A single post promoting products could cost brands like Olaplex and Victoria's Secret around $1,000, making these digital avatars increasingly attractive for marketing purposes and raising concerns among real influencers.

an image representing an item