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Trends and Insights

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3 Feb 2024

AI Boosts Fundraising Efficiency for Political Campaigns

Tech for Campaigns is innovating political fundraising by [integrating AI into email strategies](, demonstrating significant efficiency gains in trials. AI tools like Google's Bard and OpenAI's ChatGPT amplified dollars raised per work hour by 3.5 to 4.4 times in Virginia House campaigns. Despite OpenAI's restrictions on campaign use, the organization continues to explore AI's potential, planning further experiments beyond email, including AI-generated ads, while educating Democratic officials on AI benefits​​.