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Trends and Insights

12 Jan 2024

Adidas 'Super Shoe' Price Soars After Record-Breaking Sales

Adidas has raised the price of their Adizero Pro Evo 1 running shoes [to £450](, a £50 increase since its release in September. The shoes, known for their ultra-light design and carbon-boosted technology, sold out quickly, appearing on eBay for £2,500. The 138-gram shoe, used by record-setting athletes, is part of an industry-wide race among manufacturers to create advanced running footwear, complying with World Athletics' innovation rules. Nike's Alphafly 3, a similar 'super shoe', also sold out rapidly at £284.99.

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