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Trends and Insights

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22 Dec 2023
Jules Terpak 
@julesterpak

A trend has been going on with the Ray Ban Meta smart glasses the past two weeks on TikTok. One video has 123 million views — many others have millions It’s unclear if it organically happened amongst those with large followings after one person’s video went crazy, or if there’s an undisclosed influencer campaign going on. Regardless, definitely causing a shift in perception [tiktok.com/t/ZT8uCho8v/](https://www.tiktok.com/t/ZT8uCho8v/)