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Trends and Insights

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7 Feb 2024

8M

Number of Subscribers of YouTube TV

YouTube TV [has surpassed 8 million subscribers](https://www.axios.com/2024/02/06/youtube-tv-subscribers-cable-satellite), positioning itself as a major TV provider and nearing the subscriber counts of leading satellite services. This growth aligns with YouTube's strategic focus on TV and subscription services, including its successful venture into distributing the NFL's Sunday Ticket, which significantly boosted subscriptions. Despite the rise of "skinny bundles" like YouTube TV, the decline in traditional cable and satellite subscriptions continues, with YouTube TV's expansion reflecting a broader shift towards digital streaming platforms.