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Trends and Insights

7 Jan 2024


Number of Snapchat+ Subscribers, Growth Driven by AI Tools

Snapchat+'s premium service, priced at $3.99 per month, sees a subscriber increase from 2 million to 7 million since September, buoyed by new generative AI bots and image-generation tools. The growth may signal a c[ompetitive edge for the platform]( in the social media market, despite competition from TikTok.