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20 Dec 2023

$62 Face Cream Leads Tweens' Holiday Wish Lists

Increasingly younger children, particularly Tweens aged 9-14, [are showing a growing preference](https://www.wsj.com/style/fashion/skincare-beauty-face-cream-tweens-08415384) for skincare products like bronzing drops, even surpassing their interest in makeup. Retailers like [Ulta Beauty](https://www.ulta.com/) report skincare as the top category among this demographic. Influenced by social media platforms, like Instagram and TikTok, they are influenced by peer trends and aspire for trendy, brand-name skincare products over traditional gifts.

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