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Trends and Insights

1 Dec 2023


Of US Households Projected to Be Childless, DINKs Are on the Rise

US Census Bureau data shows a 7% rise in childless homes since 2012, now at 43%. Pew Research indicates 44% of non-parents aged 18-49 don't want children, signifying a cultural shift towards 'DINKs'—couples with no kids and double income. [Source](