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7 Dec 2023

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YG Entertainment Shares Surge After K-Pop Band Black Pink Announce Contract Renewal

Following [Blackpink](https://www.youtube.com/watch?v=gQlMMD8auMs)'s renewed contracts, shares of Seoul-based [YG Entertainment](https://www.ygfamily.com/) soared by 29%, reversing a prior drop of nearly 50% due to concerns over member Lisa potentially leaving. The K-pop group's impact on the agency's share value underscores their significant role in the company's financial performance. [Source](https://www.instagram.com/p/C0gTS0qsGUD/?igshid=MzRlODBiNWFlZA==)