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Trends and Insights

23 Jan 2024


Apple's Vision Pro Pre-Order During The First Week-End, Far Beyond Expectations

Despite a slow pre-order start, Apple's Vision Pro VR headset sold between [160,000 and 180,000 units]( during the release weekend, surpassing production estimates of 60,000 to 80,000. The initial inventory was promptly depleted post-launch on February 2, hinting at a strong consumer interest level for the premium-priced spatial computing device.