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2 Jan 2024

$11B

What Social Media Earned By Advertising to Minors in 2022

A Harvard School of Public Health study reveals social media companies in the US have earned [over $11 billion](https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0295337) by targeting ads at minors in 2022. Leading the revenue tally is YouTube with $959.1 million followed by Instagram at $801.1 million and Facebook at $137.2 million. The study emphasizes the need for increased transparency and regulation to address the issue of potentially harmful advertising practices.