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Trends and Insights

12 Dec 2023


Consumer App Spending on TikTok, First Non-Game App to Hit The Milestone

TikTok surpasses $10 billion in consumer spending through Apple App Store and Google Play, marking a milestone for non-gaming apps. The growth accounting for $3.8 billion during one year, stems from in-app purchases of virtual currency used for gifting creators. Revenue from advertising and e-commerce is additional to this figure. [Source](