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Trends and Insights

4 Feb 2024


of Japan's Adults Under 50 Have Never Dated

In Japan, [over a third of adults under 50]( who are unmarried have never been on a date, with many viewing dating as unnecessary and financially burdensome. This trend exacerbates the country's issues with a declining birthrate and labor shortage, signaling deeper socio-economic challenges and shifting attitudes towards traditional relationships and family structures.